An image of the Way & Way team - Jane Goodyear sits in the front and behind her from left to right are Reese Way, Rose Siron, and Dennis Way

Way & Way was built on the premise of simplifying the complicated. Dennis and Reese Way know that there can be many traps and pitfalls when navigating finances. With this in mind, the father and son duo started Way & Way in 2021 to offer their clients as much support as possible.

Dennis Way has worked in the investment business since 1980. He began his career at a large financial firm and developed a passion for helping his clients reduce the stress that comes with planning for the future. Just as he encourages his clients to look towards the future, he has established a strong partnership with his son to preserve the legacy of his business for years to come.

Reese Way began in the industry by working part time in finance during college then continuing the career after he graduated in 2013. He spent nearly three years learning from other advisors before making the decision to work alongside his father. 

Way & Way takes a methodical approach to investing by creating the financial plan first, customizing each strategy based on their clients’ needs and goals. From there, the team implements diversified investment tools to create a blueprint for the long term. Dennis and Reese are supported by Rose Siron, Director of Operations, with over 25 years of industry experience. 

The Way & Way team strives to establish a mutual, committed partnership with their clients built on trust and intentionality. After decades in the industry, their passion for serving clients hasn’t dwindled, and the goal remains the same: to build a strong foundation for their clients’ finances.